Company philosophy

Origin of company name

HEIMAT means HOME in Germany. HEIMAT’s wish is that home is the energy source.

Company philosophy – The pursuit for 3 pleasures

We seek:

• pleasure of developing a product that will contribute to society
• pleasure that society will need our company
• pleasure of feeling physical fitness and spiritual richness

To live an energetic and youthful life, we have to be healthy. The main issue is not to prolong life but to prolong a healthy life.

Cancer, cardiovascular disease and cerebrovascular disease are 3 major causes of death and are the cause of more than 60% of the total deaths in Japan. In addition, even in healthy people, there is a risk of dementia as in Alzheimers disease. From the global viewpoint, baby boomers are aging all over the world. To address these circumstances, HEIMAT carries out research and development for supplements and functional foods that are safe and will help to improve the quality of life. This is achieved through collaborative studies with the research institutes of universities in New Zealand, Australia, USA, Germany, Austria and the Republic of Korea.